About us

Take a look at what we do, who we are and read about our inherent culture that's embedded into everything we do at Assael.

What we do

Our tenacious, analytical and contextual approach to design is what we do best. With studios in London and Bahrain, we offer design services nationally and internationally in architecture, interior design, urban design and landscape, and visualisation.

Architecture

Assael Architecture is founded on a commitment to add value at all stages of design. Through collaboration with clients, design teams and local authorities, we realise the full potential of complicated sites, often in sensitive urban locations, and help to deliver quality, enjoyable and sustainable places for the wider community.

Urban design

At Assael, we lead on the collaborative process of shaping the physical setting of life in cities, towns and villages. By focusing on the physical form, economic functions, social impacts and the art of making places, we establish masterplans, frameworks and processes that facilitate successful development.

Interior design

Assael Interiors aims to achieve healthier and aesthetically desirable environments for the end users. The team complements our architects, often working closely together from the outset to plan, coordinate, and manage the installation of beautifully well-crafted interiors.

Landscape design

Assael Exteriors enhances our contextual design approach, connecting built form with the external environment. Through our design of landscaped public realm and private external spaces, we aim to contribute to the vibrancy, functionality, and sustainability of our schemes, providing future residents with an engaging environment.

Visualisation

Assael Visuals creates computer-generated media to support all stages of design development. Collaborating with internal design teams and external clients, their work encompasses everything from massing studies and verified views through to high-impact marketing material.

Meet the team

There's a real sense of creative energy in the studio – something that translates directly into the buildings and places we create. We are investors in people with a mission to find and retain staff of the highest calibre.

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Adam Fothergill

Associate
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Adam Fothergill

Associate BA (Hons) MArch RIBA

Adam joined Assael in 2016 after working at practices in both London and Manchester. He is accomplished in leading a wide array of projects, from small-scale residential developments and extensions, to the refurbishment of a listed arts club building.

Since joining Assael, Adam has been working on a variety of residential-led projects including the design and planning application for Lewisham Retail Park and the detailed design for Phase 1 of Charter Square in Staines-upon-Thames. He’s now working as part of a large team on the implementation of Clockhouse and Access House in Bromley-by-Bow, which successfully achieved planning consent in 2018.

Aside from his passion for reinforced concrete, Adam is a keen photographer, illustrator and artist. He often exhibits his paintings, including contributing to Article 25’s 10×10 auction in 2017.

Adam's key projects

Allan Stringer

Associate
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Allan Stringer

Associate BA (Hons) MArch RIBA

Allan joined Assael as an architectural assistant in 2011 and qualified as an architect the following year. Since being with the practice, Allan has been instrumental in numerous projects, ranging from large scale urban residential masterplanning in London, to the conversion of a Grade I listed building set within landscaped gardens in Cheshire. Allan’s professional achievements at Assael resulted in his promotion to Associate in 2017.

Allan is accomplished in leading projects from the feasibility stage through to planning, tender and construction, and has played a key role in the development and delivery of the practice’s design and BIM Level 2 standards.

Out of the office, Allan is a long-distance runner, competing in marathons and setting his own personal goal of running 1,000 miles in a calendar year.

Allan's key projects

Katy Smith

Accounts Manager
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Katy Smith

Accounts Manager BA (Hons)

Katy studied International Business and Modern Languages at the University of Strathclyde, Glasgow, and L’École Supérieure de Commerce, Montpellier. She joined Assael in 2012, was promoted to Accounts Manager in 2015, and is currently training with the ACCA to become a fully qualified accountant to further her role in the practice.

Katy works with the Commercial Director to deal with the day-to-day running of the company accounts, financial reporting and fee appointments. She is responsible for staff training across the practice and manages Assael’s Investors in People accreditation. Katy is also a member of the Giving Something Back committee and regularly takes part in charity fundraising events including running marathons and organising pub quizzes.

Hannah Brownlie

Research and Business Development Manager
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Hannah Brownlie

Research and Business Development Manager BA (Hons)

After graduating with a degree in French and International Relations, Hannah joined Assael in 2014 to support our teams in preparing design reports, planning submissions and, using her creative skills, artist’s impressions for their projects.

Hannah became our Research and Business Development Manager in 2018. She now compiles submissions for bids and competitions and conducts research into new business sectors and services including Later Living and off-site construction.

Hannah is also an integral part of our Giving Something Back committee, organising fundraising events for charity. Most significantly, she was responsible for leading a group of our illustrators to produce the first ‘Assael Illustrated Cookbook’ which raised over £1,000 for Regenerate RISE, a local charity in Putney. 

Helen Hickman

HR Manager
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Helen Hickman

HR Manager BA (Hons) Assoc CIPD

Helen joined the team in 2018 to head up our HR department. With a CIPD Associate Level qualification and a decade at her previous architectural practice as Director of HR and Practice Management, she brings with her expertise that includes building and developing teams, internal communications and events.

At Assael, Helen works alongside our Commercial Director to manage all aspects of HR. Her focus is on employee motivation and staff’s personal and professional development, ensuring we remain on top of our game as one of the best places to work in the industry.

Outside of work, Helen enjoys swimming, fair-weather cycling, and taking part in pub quizzes.

Olivia Cross

Practice Manager
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Olivia Cross

Practice Manager BA (Hons)

Olivia graduated from the University of Reading with a BA Honours degree in Film and Theatre Studies in 2009 and spent a year working as a Project Manager for Opera Holland Park before joining Assael in 2010.

Alongside her role as PA to Chairman John Assael, Olivia is our Practice Manager, looking after recruitment, the administration team, marketing and memberships. As a meticulous organiser and party planner, Olivia also manages all business entertainment and events, from our cocktail parties, sailing days and wine tasting evenings to MIPIM, property dinners and conferences. She organises all staff socials and events at Assael too, including the annual summer and Christmas parties.

Rebecca Squires

Quality Manager and PA to Director Russell Pedley
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Rebecca Squires

Quality Manager and PA to Director Russell Pedley BA (Hons)

After graduating from the University of Leeds with a BA Honours degree in History of Art and Sociology, Rebecca joined Assael as Team Administrator in 2011.

Rebecca was shortly promoted to PA to Director and worked on numerous feasibility projects and planning submissions before becoming the practice’s Quality Manager in 2014. As Quality Manager, she coordinates our Management Information System, ISO standards and management meetings. Rebecca also led the practice in achieving ISO14001 certification in 2016 and now organises our annual Assael Green Week – a variety of activities, CPDs and interactive sessions to showcase and build upon our commitment to sustainability, health and wellbeing.

Rebecca also now coordinates our international marketing events and activities, as well as managing our overseas office in Bahrain.

Rob Brown

Head of Visualisation
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Rob Brown

Head of Visualisation

Having joined in 2000, Rob is currently the fourth longest serving employee at Assael.

Rob heads up Assael Visuals and manages a team of three visual artists who work closely with and support the architectural teams through the design development process. This includes producing images and animations for pre-applications, public consultations and design and access statements, as well as sophisticated marketing material for clients’ upcoming developments.

Rob is also a skilled photographer and is often out on site capturing Assael’s work from early stages of construction through to completion.

Outside of Assael’s virtual world, Rob enjoys walking in the countryside with his wife, two young daughters and his dog, George. He also has a love/hate relationship with his garden.

Rob's key projects

Ben Channon

Associate
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Ben Channon

Associate BSc (Hons) MArch RIBA MHFA

Ben has been involved in projects at a range of sizes and across all workstages since joining Assael in 2012. Over the last few years his focus has been on Quebec Way in Southwark, and has seen the project through from concept and planning stage to construction and now completion.

Ben is passionate about designing with people in mind, and has written a book entitled ‘Happy by Design: A Guide to Architecture and Mental Wellbeing’, published by the RIBA in 2018. He’s also an accredited mindfulness practitioner and qualified Mental Health First Aider, and a vocal ambassador for mental health, talking regularly at universities across the country. Ben also co-founded the Architects’ Mental Wellbeing Forum in 2018 – a cross-company initiative that aims to improve mental health, and the stigma, across the industry.

Ben's key projects

Ben Lam

Associate & BIM Manager
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Ben Lam

Associate & BIM Manager BA (Hons) DipArch RIBA

Ben has been with Assael since 2004 and, alongside his design work, has taken on the integral role of heading up Assael’s migration from CAD to BIM.

As BIM Manager, he has led the process of implementing BIM to projects that require Level 2 on which Assael lead the coordination and federation of separate models from each respective design discipline. Ben’s core expertise lies in promoting good quality BIM model authoring and he continues to provide guidance and support on the collaborative process and protocols to all teams at Assael every day, ensuring that each and every issued drawing or model is of the highest standard.

Beyond BIM, Ben is an avid mid-century modern furniture collector and a motor enthusiast.

Ben's key projects

Cathy Jeremiah

Associate
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Cathy Jeremiah

Associate BArch (Hons) DipArch RIBA

Since joining Assael in 2016, Cathy has been leading projects at feasibility and planning stage ranging from a commercial building on a prominent site in the City of London and a residential development in Ealing, to a large masterplan in central Moscow.

With her dedication to designing contextual, holistic and sustainable buildings, Cathy founded our Sustainability Group and successfully achieved ISO14001 certification in 2016. She is also one of the key team members developing Assael’s progression into the design of homes for ‘later living’ whilst promoting housing design quality and innovation.

Away from the office, Cathy is a keen runner and has raised over £6,000 for various charities by running four marathons, 12 half marathons, nine 10ks, and 116 5ks.

Cathy's key projects

Donald Roberts

Senior Landscape Architect
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Donald Roberts

Senior Landscape Architect BA (Hons) PgDip

Donald joined Assael in 2018 to head up Assael Exteriors, our division that focuses on urban design and landscape architecture.

Having worked with developers such as Lendlease, Quintain and L&Q, Donald brought with him expertise in the residential sector, including Build to Rent and urban regeneration.

He is accomplished in directing landscape projects day-to-day from initial design to delivery. At concept stage, he is skilled in graphic design, representation and visualisation. At delivery stage, having always explored the 3D possibilities for the built environment, he has implemented several landscape schemes in BIM level 2. He has also taught BIM at a number of practices across London.

Alongside design, with a particular interest for Japanese gardens, Donald is currently studying to further his knowledge in contract and tort law.

Donald's key projects

Ed Sharland

Associate
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Ed Sharland

Associate BA (Hons) DipArch MA RIBA

Ed joined Assael in 2012 whilst studying for his Masters in International Architectural Regeneration and Development.

He has played a pivotal role in many of our high-profile projects including the implementation of Rainsborough Square, the revival of the Grade II listed Ham Mill, a new residential development in Battersea Nine Elms, and the Build to Rent Hungate project in York.

Most recently, Ed has been designing the 2,000-home Margarine Works in Ealing and a mixed-use development in Abbey Wood whilst also getting involved in our offsite and later living research groups.

Outside of the office, Ed is often found running around frantically after footballs, cricket balls and tennis balls, He’s also our golf captain and endeavours to organise events for clients and staff, although his competitiveness has made it difficult to find willing participants…

Ed's key projects

James Baron

Associate
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James Baron

Associate BA (Hons) DipArch RIBA

Since joining Assael in early 2011, James has worked on a number of projects with some of the UK’s largest developers, including Barratt London, London Square and Legal & General.

James’ expertise focuses on high-density residential developments, including Build to Rent, urban regeneration and sustainable architecture. Most significantly, James designed and delivered 11 Code 6 townhouses at our Renaissance development in Lewisham, some of the first homes to achieve this level of sustainability in the UK. He thrives on working collaboratively to achieve a shared goal, liaising with stakeholders, local authorities and other consultants.

Outside of architecture, James is an avid sportsman, most notably playing Ultimate Frisbee, captaining and coaching a top European team and representing Great Britain between 2012 and 2014.

James's key projects

John Lynch

Associate
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John Lynch

Associate BArch (Hons) MArch RIBA

Since joining the team in 2010, John has played a pivotal role in gaining planning consent for many of Assael’s key projects, including the revival of Riverside Studios in Hammersmith, Cleveland Street in Westminster, the Royal Academy of Dance in Battersea, and Boston Road in Ealing. He was also project architect for the implementation of the Tower at Great West Quarter in Brentford.

Alongside his project work, John is part of the team developing strategies to improve the later living sector in the UK. He is also a founding member of Assael’s cycle club and plays bass in the practice band, Tender Package. The band competes annually in the industry’s Construction Rocks to raise money for Land Aid, winning Best Performance in 2016 and 2017.

John's key projects

Adam Darby

Associate Director
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Adam Darby

Associate Director BA (Hons) DipArch MA RIBA

Having worked with some of the UK’s largest developers and housebuilders, Adam’s expertise lies in the design and delivery of large-scale residential projects. Since being at Assael, these have included Westgate House for Barratt London, Staines-upon-Thames for London Square, and Bristol’s Box Makers Yard for Legal & General.

Adam thrives on working with people and, with a Masters in the specialist field of landscape-led regeneration in the UK, his focus is always about the social and experiential aspects of a scheme and the urban redevelopment of communities. 

Outside of architecture, Adam feels most at home adventuring in the mountains and woodlands of Cumbria, but, never one to decline a challenge, he cycled the 1500km to MIPIM Cannes in 2018, raising £4,000 for children’s charity Coram.

Adam's key projects

Adam Johnston

Associate Director
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Adam Johnston

Associate Director BA (Hons) DipArch RIBA

Adam has led a wide range of projects through all work stages, from feasibility studies through to planning and implementation, since joining Assael in 2012. These projects vary significantly in size from a terrace of four townhouses in Greenwich, to a scheme of over 600 homes as part of a wider masterplan in Staines-upon-Thames.

Adam has also spent time broadening his knowledge of the Build to Rent sector, including analysing existing for-sale permissions to assess their suitability for conversion, writing design guides for several clients, and designing new Build to Rent schemes across the UK, including in Barking, Coventry and Milton Keynes.

His wealth and variety of experience led to his promotion to Associate Director in 2018.

Adam enjoys both words and pictures.

Adam's key projects

Alastair Ferguson

Associate Director
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Alastair Ferguson

Associate Director BSc BArch (Hons) MSc RIBA

Alastair excels in the detail design and construction of complex residential projects, and he has experience ranging from high-end housing to the refurbishment of a Grade II listed church. Since joining Assael in 2005, Alastair has led the implementation of several projects, including the luxury apartments at Meritas Court in Bayswater, the award-winning Macaulay Walk in Clapham, and two of our new Build to Rent developments at 21 Young Street in Kensington and Pontoon Dock in Newham.

In 2011, Alastair took time out to gain a Masters in Construction Law and now advises the teams throughout the practice on appointments, legal matters, and construction detailing.

Outside of work, Alastair enjoys making things and breaking things, in equal measure.

Alastair's key projects

Alex Johnson

Associate Director
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Alex Johnson

Associate Director BSc (Hons) MArch MA RIBA

Since joining Assael in 2011, Alex has led the team on many projects including the implementation of Rainsborough Square in Fulham and the planning and detail design of Union Wharf in Greenwich.

Union Wharf, which has adopted a volumetric construction, is a renowned precedent in the Build to Rent (BTR) sector, and Alex has continued to grow his knowledge in both DfMA and BTR on Blackhorse Mills in Walthamstow and Avon Street in Bristol, both for Legal & General.

Alex has since authored Assael’s first ‘modular design guide’ and his strong technical ability sees him advise all staff on construction methods, with a growing expertise in pre-manufactured solutions.

Away from work, Alex spends time denying accusations of being a plane spotter. His hobbies include travel, golf, watersports and….plane spotting.

Alex's key projects

Emily Newton

Associate Director
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Emily Newton

Associate Director BSc (Hons) MArch RIBA

Emily is passionate about design and heads up the internal design review process at Assael.

She is dedicated to creating thoughtful and contextual schemes that are ‘of their place’, and is experienced in leading the team on the renewal of difficult and constrained sites, often involving heritage buildings, such as Carriageworks in Bristol and Ham Mill in Stroud. Emily has also been pivotal in many of Assael’s urban design and masterplanning projects including Dreamland in Margate and Margarine Works in Ealing.

Emily is a keen artist and illustrator and loves incorporating hand drawings into her architectural work. Over the past few years, she has also raised over £2,000 for charity Article 25 by getting involved in their 10×10 Drawing the City art auction.

Emily's key projects

Stephen Taylor

Associate Director
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Stephen Taylor

Associate Director BA (Hons) DipArch RIBA

Stephen joined Assael with a wealth of experience across a range of sectors and tenures. He has since played a key role in some of Assael’s major developments, including North Wharf Gardens in Paddington and the revival of Riverside Studios in Hammersmith.

Stephen’s proficiency led to his promotion to Associate Director in 2018, and he is now leading a large team on the implementation of many of our projects in London, including the award-winning Young Street in Kensington, Blackhorse Mills in Walthamstow, and Clockhouse and Access House in Bromley-by-Bow.

As well as delivering projects to the highest standard, Stephen’s greatest satisfaction comes from guiding younger architects, ensuring they become well-rounded professionals with a creative approach to design and meticulous attention to detail.

Stephen's key projects

John Assael

Chairman & co-founder
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John Assael

Chairman & co-founder DiplArch Dip(Consv)AA MSc HonDDes FRSA FRIBA

John is an architect with over thirty years of experience running his own award-winning practice.

He is recognised as one of the industry’s top employers, being passionate about the profession and looking after the next generation of architects, and was appointed Fellow of the RIBA in 2019 for his contribution to the profession. John has also been a judge for the RIBA Regional Awards, WhatHouse? Awards and WAN Awards and continues to search for and reward examples of great design year after year.

In the educational sphere, John is a Visiting Fellow at Oxford Brookes University, who awarded him Honorary Doctor of Design in 2017, and is President of their alumni association, The Doric Club. He is also an external examiner at The Bartlett and London Metropolitan Universities and lectures at many architectural schools across the country including Cardiff, Nottingham and Westminster.

John is currently a nationally-elected member of the RIBA Council and their Honorary Treasurer, a Trustee of the Architects’ Benevolent Society and the Master of Students at The Worshipful Company of Chartered Architects.

Russell Pedley

Director & co-founder
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Russell Pedley

Director & co-founder BA DiplArch MA urban design RIBA FRSA

With over 30 years as an Architect and 15 years in urban design, Russell co-founded and owns the practice with John.  He has a strong passion for creating a sense of place, and continues to direct design on many of Assael’s projects. 

Russell spent many years spearheading Assael’s skills in the design of professionally-managed Build to Rent communities in the private rented sector, including extensive research in the US and producing design guides for the UK. Most significantly, he co-authored both editions of the Urban Land Institute’s Build to Rent: A Best Practice Guide, which was sponsored by the British Government.

Russell is Chair of the Urban Land Institute’s UK Residential Council, advises on MHCLG’s Build to Rent Joint Committee, and is a member of the Urban Design Group and the Architecture Foundation.

Russell also oversees Assael’s international work and is often travelling to Bahrain, Russia and beyond, when he’s not sailing –  with over 18 years of experience on the water since gaining his RYA Yachtmaster Offshore License.

Russell's key projects

Félicie Krikler

Director
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Félicie Krikler

Director DPLG MA RIBA

Félicie is an experienced architect with both French and British qualifications. She specialises in residential-led urban regeneration and has been instrumental in the design of many of Assael’s key projects since joining in 2000. Alongside being one of our Build to Rent experts, Félicie is currently leading on several research initiatives including ‘later living’ design and the development of Assael’s new urban design and landscape division.

Félicie, as a recognised professional, participates in many industry-wide and governmental panels; she was personally invited to join Lord Heseltine’s National Estate Regeneration team and is a regular speaker at design and construction events throughout the UK and abroad.

Aside from work, Félicie pursues her artistic endeavours, drawing and painting regularly for charity as well as attempting to keep her personal sketch diary going.

Félicie's key projects

Loren Thanyakittikul

Director
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Loren Thanyakittikul

Director BArch (Hons) NDipa BTech

With a particular specialism in the residential sector, Loren’s focus is on conceptualising and delivering prestigious mixed-use regeneration schemes. Her ambition for designing places that have unique, individual responses to their context has resulted in schemes that are rich in identity yet sensitive to their settings.

Over the years, Loren has led a large team on the successful design of numerous high-profile projects including Young Street in Kensington, Clockhouse and Access House in Bromley-by-Bow and Margarine Works in Ealing.

As one of the directors leading in Build to Rent, Loren’s passion for fostering communities has naturally evolved into her overseeing Assael’s Interior Design division.

Loren’s love of travel saw her take a break to backpack around Asia and South America in 2011 and now has two small children who share her enthusiasm for travel and adventure.

Loren's key projects

Pete Ladhams

Director
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Pete Ladhams

Director BA (Hons) DipArch RIBA

Pete’s particular interest lies in designing complex mixed-use schemes in urban areas, transforming listed buildings or those in conservation areas with sensitive but ambitious interventions. He has led the design and delivery of many of our award-winning projects, including the renewal of Macaulay Walk, Ham Mill and Bristol’s Carriageworks.

Pete is currently furthering our existing commercial portfolio by embracing new ways of working. His projects at Battersea Park Road, Bromley-by-Bow and Creechurch Lane all include the provision of innovative models for creative, flexible and affordable workspace.

Since joining Assael, Pete has got married, had two children, travelled to every continent around the globe and designed, converted and built three houses… however Nottingham Forest are still in the Championship! Fifteen years later, he remains enthusiastic about designing and creating inspirational places.

Pete's key projects

Rory O’Hagan

Director
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Rory O’Hagan

Director BA (Hons) DipArch RIBA

Rory joined Assael in 2011 and has a wealth of experience in designing residential and mixed-use architecture for housebuilders, residential developers and institutional investors.

Rory led the implementation of Assael’s Renaissance masterplan in Lewisham, and the design of both Union Wharf, our award-winning modular Build to Rent project in Greenwich for Essential Living, and Blackhorse Mills in Walthamstow for Legal & General.

Rory continues to lead on several Build to Rent projects while heading up Assael’s Sustainability Group and ‘green’ practices. He is also co-leading our research and design strategies for purpose-built developments and communities for later living, particularly those designed specifically for rent. 

Outside the office, Rory likes to relax and keep abreast of current affairs and emerging trends.

Rory's key projects

Simon Pitt

Director
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Simon Pitt

Director BA (Hons) DipArch RIBA

Simon’s career at Assael has progressed from being an architectural student when he joined in 2001, to becoming a Director in 2017.

During this time, Simon has worked across several of London’s boroughs, as well as other major cities in the UK, on projects at varying scales and stages. These include the implementation of Renaissance in Lewisham, Alfa Laval in Hounslow, and Hortensia Road in Chelsea, and the design of Paynes and Borthwick in Greenwich the Great Northern Tower in Manchester.

Simon is currently acting for a number of clients across multiple sectors, specifically leading on Assael’s research and development into hospitality, student accommodation, BIM and proptech.

Simon spends his spare time finding solutions – to anything and everything – and has a strong interest in political and architectural debate.

Simon's key projects

Tim Chapman-Cavanagh

Director
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Tim Chapman-Cavanagh

Director BSc (Hons) DipArch RIBA

Since joining Assael in 2007, Tim has been responsible for the design of many high-profile projects in London, including the redevelopment of the iconic Riverside Studios in Hammersmith, Cleveland Street in Westminster and the Royal Academy of Dance in Battersea.

A decade on, Tim’s tenacity and commitment to creating high-quality, lasting and inventive buildings led to his promotion to Director. He now oversees the design quality of all projects at Assael, as well as directing on the graphic and visualisation output across all divisions. He is also currently co-leading on Assael’s development in the workplace sector and has recently designed a contemporary building in the City in line with changing trends towards co-working and flexibility.

Alongside design, Tim enjoys traveling, football, surfing and Netflix, perhaps a little too much.

Tim's key projects

Gigi Reilly

Commercial Director
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Gigi Reilly

Commercial Director

Gigi has run our accounts and personnel departments for over twenty years. She first joined Assael as Administration and Human Resources Manager, was then promoted to Company Secretary and then went on to become a member of the Board in 2001.

Gigi is responsible for maintaining statutory records and financial planning, monthly accounts, salaries and reports, ensuring all staff records and practice policies are up to date.

Gigi graduated from the Gothe Institute in 1987 and spent five years working in the design and fashion industry before joining Assael in 1994.

John Pearse

Operations Director
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John Pearse

Operations Director BEng (Hons)

John joined Assael Architecture in 2000 as IT Systems Manager and was promoted to Operations Director in 2017.

After receiving his Mechanical Engineering degree from the University of Warwick, John spent seven years working in the manufacturing industry, designing hydraulic and pneumatic systems.

John now provides strategic direction for business information systems, communications and other areas at the forefront of IT at Assael. He is also responsible for various areas of business operations including facilities management, archiving and business continuity planning.

After many years working with CAD and information systems, John now explores developments and opportunities in BIM and related areas of PropTech.

Hoda Sangoor

Middle East Director
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Hoda Sangoor

Middle East Director

Hoda has worked with Assael since 2010, building a strong network of clients and opportunities in the Gulf region.

Her experience includes the interior design and delivery of schools, health centres, palaces, villas, offices, hotel suites, the VIP lounge at Bahrain International Airport and many exhibitions within the Gulf states, as well as further afield.

Hoda was the first woman to enter the sphere of engineering at the Gulf Technical College in Bahrain, and the first woman to run for the Bahrain Chamber of Commerce and Industry in 1985. She is Chairman of the Women’s Committee of the Arab African Unity Organisation for Human Rights and Anti-Terrorism and Chairman of Affaq for Advanced Projects Association, honoured by His Majesty the King of Bahrain in 2015.

Stephen Willmore

Associate Director
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Stephen Willmore

Associate Director BA (Hons) BArch RIBA

Stephen’s particular interest and expertise lies in the challenges associated with the re-purposing of buildings and the infusion of sensitive and honest contemporary interventions within the fabric of existing buildings. 

He has led many of Assael’s conservation and heritage-led projects including the Grade II* listed Lumiere Apartments in Clapham, the conversion of a former police section house in Greenwich into a boutique hotel, and the luxury new-build Meritas Court set on a constrained site in Bayswater’s Conservation Area.

Most significantly, Stephen has been working with the Doddington Estate on their Grade I listed Hall and surroundings to secure it a new lease of life, while also co-leading a large team on the regeneration of Paddington Basin at North Wharf Gardens.

Stephen often uses his ingenious hand drawings and doodles to express his ideas.

Stephen's key projects

Tom Banfield

Associate
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Tom Banfield

Associate BA (Hons) DipArch RIBA

Tom joined Assael with a range of experience, from small, private residential projects where he worked closely with the end users from conception to completion, to much larger retail and commercial projects including the design of a flagship store in Central London and the implementation of Gatwick Airport’s South Terminal Forecourt Interchange.

Using his depth of experience, Tom works across all RIBA stages at Assael, leading a team on various implementation and numerous feasibility projects, from delivering small residential developments in Barnet, Brentford and Chelsea, to designing large-scale Built to Rent schemes and masterplans in Bahrain.

Tom is a keen sportsman; he founded our tag rugby team, plays in the football and softball teams, and takes part in charity fundraising events including Assael’s pool tournament which he’s won twice.

Tom's key projects

Sarah Markantonis

Front of House Manager
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Sarah Markantonis

Front of House Manager

Since joining Assael as Front of House Manager in 2011, Sarah has ensured the smooth running of the Assael studio, from welcoming guests, to looking after the maintenance of the premises. 

Sarah has an ever-expanding role at Assael. Alongside looking after clients and consultants, she manages CPDs, health and safety, work experience placements, and assists in organising events for staff. She is also a member of our Giving Something Back committee, organising Assael’s involvement with Race for Life, Jeans for Genes Day and Christmas Jumper Day, as well as being part of our in-house Sustainability Group.

Sarah Samuelson

Brand and Communications Manager
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Sarah Samuelson

Brand and Communications Manager BArch (Hons)

After completing her degree in architecture, Sarah joined Assael in 2011 to assist the project teams on feasibility documents and planning applications. With an eye for graphic design, Sarah shortly began refining the practice’s templates before branding became her full time role.

She now manages our brand identity, press and communications, website, bids, filming and photography. She works closely with PR consultants, creative agencies and clients, and designs all marketing material in-house including brochures, exhibitions, award submissions and investor booklets.

Alongside her work in corporate communications, Sarah trains all staff in InDesign, helps the students with their portfolios, and designs bespoke books for staff retirement gifts. She also curated 70 welcome boxes for staff when we moved offices in 2015, leading to The Sunday Times Innovation in Engagement Award.

Our culture & studio

We collaborate, create and socialise together. Our studios were borne from this culture, with spaces that allow for independent work, teamwork, and events with our clients, corporate partners and friends too.

Clients

We’re privileged to have worked with some great people - developers, investors, institutions and local authorities.

View client list

Our clients

  • A
  • A2Dominion
  • Abbey Wood Property Ltd
  • Amwaj Property
  • Apache Capital Partners
  • Arab Investments
  • Avanton
  • Aviva Investments
  • B
  • Barberry Developments Ltd
  • Barratt London
  • be:here
  • be:living
  • Bellway Homes
  • Berkeley Homes
  • BNP Paribas
  • Bouygues UK
  • British Land Company plc
  • C
  • Calthorpe Estates
  • Camborne Land Investments
  • Capital Shopping Centres
  • Cardy Construction Ltd
  • Carillion
  • Catalyst Housing Association
  • CBRE Global Investors
  • City & Provincial Properties
  • City of Westminster
  • CKS Developments
  • Clearview Homes
  • CNM Estates
  • Crest Nicholson
  • D
  • Danescroft
  • Dextra International
  • Dorrington
  • DTZ Investors
  • Dukelease
  • E
  • Eclipse Hotels
  • Epsilon Real Estate Partners
  • Essential Living
  • Euro Hotels
  • F
  • Fifth Capital London Ltd
  • G
  • Galliard Homes
  • Genesis Housing Association
  • Grainger plc
  • H
  • Hausman Hughes
  • Henderson Global Investors
  • Henley Homes
  • Heronslea
  • I
  • ING Real Estate
  • International Ideas Competition
  • K
  • Kenya High Commission
  • L
  • Land Securities
  • Legal & General
  • Lendlease
  • Linkcity
  • London & Quadrant
  • London Borough of Brent
  • London Borough of Hammersmith & Fulham
  • London Borough of Lewisham
  • London Borough of Wandsworth
  • London Hotel Group
  • London Square
  • M
  • Margate Town Centre Regeneration Company
  • Mayoralty of Baku, Executive Authority of the Baku City
  • McCarthy & Stone
  • Merchant Land
  • Meritas Real Estate
  • Metropolitan Housing Trust
  • Montreaux
  • Mount Anvil
  • N
  • Notting Hill Housing Association
  • O
  • Opus Land
  • P
  • Palmer Capital
  • Periquin
  • Persimmon Homes
  • PfP Capital
  • PGIM
  • PIK Group
  • Pizza Express
  • Places for People
  • PLATFORM_
  • Polaska Asset Ltd
  • Portland Capital
  • Prosperity Capital Partners
  • PSN Group
  • Q
  • Quidnet Capital Partners
  • R
  • Raven Group
  • Royal Borough of Kensington & Chelsea
  • S
  • S2 Estates
  • Sainsbury's Property
  • Scottish and Southern Energy
  • Seahorse International Holdings
  • SGN Commercial Services
  • Shepherds Bush Housing Association
  • St James Homes
  • Stroud Corporation
  • SU-155 & Prosperity Project Management
  • T
  • Taylor Wimpey
  • Telereal Trillium
  • The Doddington Estate
  • The Drapers’ Company
  • The Pinnacle Group
  • U
  • U+I Group
  • UK Regeneration
  • United House
  • W
  • Weinberger Investments
  • Westfield Shopping Centres
  • Westgroup Investment Ltd
  • Willmott Dixon Regeneration
  • Y
  • York Place Buildings Ltd

Giving Something Back

We believe that for our practice to flourish, the surrounding community and environment must thrive too. That’s why we have our Giving Something Back initiative – we donate 1% of turnover to charitable causes locally and nationally, and encourage staff to fundraise and volunteer during work hours.

Awards

Over the years, we’ve won and been shortlisted for many awards for design, for our practice as a whole, for being a good employer and for giving something back.

72 Design
awards
21 Employer
awards
11 Practice
awards
3 Giving Something
Back awards

Including:

24 British Homes Awards
12 AJ100 Awards
11 The Sunday Times Best 100 Small Companies to Work For
10 What House? Awards
7 Building Awards
7 Housing Design Awards
6 UK Property Awards
5 Building Good Employer Guide
4 AJ Retrofit Awards
4 New London Awards

Take a look at the awards we are most proud of:

View awards list

Design awards

The Sunday Times British Homes Awards

  • Architect of the Year, 2008, 2014 and 2016
  • Winner of Housing Project for Creekside Wharf, Battersea Square and Ham Mill, 2015, 2016 and 2017 respectively
  • Winner of Development of the Year and Best Mixed-use Development for Macaulay Walk, 2014

Brick Awards

  • Finalist for Large Housing Development for Queen’s Wharf, 2017

Housing Design Awards

  • Winner of Project Award for Ham Mill Stroud, 2018
  • Winner of Private Rented Sector Project for Creekside Wharf, 2016
  • Winner of Private Rented Sector Project for 21 Young Street, 2014

What House? Awards

  • Gold Winner of Best Luxury Development for Rainsborough Square, 2015

London LABC Awards

  • Winner of Best Small New Housing Development for the Code 6 townhouses at Renaissance, 2015

National Urban Design Awards

  • Finalist for Practice Award for Brooke Peninsula, 2016

New London Awards

  • Finalist for Mixed-use Award, Queen’s Wharf and Riverside Studios, 2015
  • Winner of Conservation and Retrofit Award for Wallis House, Great West Quarter, 2012

CABE Building for Life Awards

  • Gold Standard Winner for Ten Rochester Row, 2010

Employer awards

Architects’ Journal AJ100 Employer of the Year

  • Winner, 2017

The Sunday Times 100 Best Small Companies to Work For

  • Winner of Innovation in Engagement Award, 2017
  • The Sunday Times 100 Best Small Companies to Work For, Winner of Giving Discovering Potential Award, 2018

Building Magazine’s Good Employer Guide

  • Winner, 2014, 2015 and 2017

Investors in People Awards

  • Winner of Gold Employer of the Year, 2017

Practice awards

Architects’ Journal AJ120 Business Pioneer of the Year

  • Winner, 2015

Building Awards

  • Finalist for Architectural Practice of the Year, 2013, 2014, 2015, 2016 and 2017

Giving something back awards

The Lord Mayor’s Dragon Awards

  • Winner of Heart of the City Award for Best New Community Programme, 2016

The Sunday Times 100 Best Small Companies to Work For

  • Winner of Giving Something Back Award, 2018

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